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Home  //  FAQs  //  Interpretation
How can an organizations reputation be enhanced or harmed by an interpreter?

For non-Azeri speakers in Azerbaijan for business or training, their window to Azerbaijan experience and knowledge is via an interpreter. Training classes are a good example of where an interpreter can make or break the course. Often international organizations pay thousands of dollars to develop a program and organize a conference, workshop or a training – an event delivered via interpreters. One needs to consider what goes into developing a program and inviting participants, also the expertise of the lecturers and presenters and the reputation of the sponsors. In the event the expertise and capability of the instructor will only be 50% of the equation - the other half is invested in the interpreter and his/her accurate, complete and natural conveying of the material. If errors are made, or the complete story is not told - the event and participants success is threatened and at worst, organizers reputation as a provider of such training harmed.